First-Purchase Bonus

The first top-up doubles gem currency for every price tier, 120 gems for $0.99 becomes 240, 600 gems for $4.99 becomes 1,200. A separate first-purchase moment was observed at day 59 completion: a 3-day deluxe pack at $0.99, framed as offering a 5,000% rebate on time investment. The timing targets a specific progression moment, after Chapter 1 has been completed and the difficulty ceiling before Chapter 2 has been felt.

The day-59 offer targets the exact moment when progression slows enough that the player needs help, after investing enough time to feel ownership over the account, but before the difficulty ceiling causes churn. Framing a $0.99 purchase as a '5,000% return on time investment' anchors the value against the hours already spent rather than against the purchase price.

The doubled gem packs appear in the store's top-up section with a 2x label. The day-59 offer appears as a timed event at chapter completion. Both are positioned at the moment of first meaningful friction.

The day-59 rebate offer is timed at chapter completion, after significant investment but at the point where progression first becomes genuinely difficult.

The 2x Top Up is a dedicated store tab offering doubled FC Points on every price tier, from $0.39 (80 FC Points, doubled to 160 on first purchase) to $99.99 (20,000 FC Points, doubled to 40,000). The tab is labeled as a 'first purchase bonus' without any explicit one-time language, and remains accessible in the store rather than disappearing after first use. Three parallel FC Points pricing tiers exist simultaneously: the 2x Top Up section, Daily FP Deals (time-limited), and the regular FC Points section, all offering different quantities at the same or similar price points, with no labeling of the differences.

The first-purchase doubling is a strong conversion tool because the value is immediately legible, the same money buys twice as much. The fact that it remains accessible after first use rather than expiring blurs the 'first purchase' framing, but also means the value is always available as a discovery reward for players who find the tab for the first time at any point in their session history.

The 2x Top Up sits as a separate tab within the FC Points store, distinct from the standard pricing page and the daily deals tab. Daily FC Point deals refresh every 16 hours with countdown timers and featured placement, but offer worse value than the 2x Top Up at identical price points, 15,000 FC Points for $99.99 in a daily deal vs. 40,000 FC Points on the 2x Top Up page at the same price.

The first-purchase bonus is always available, it is not shown as expiring or one-time, undermining the exclusivity framing.