Systems
A system is the loop, not the parts. A system map shows how one app's mechanics connect and feed each other: the streak that protects a reward, the reward that pulls the next session. Each map is drawn in our house language, nodes for mechanics and red lines for the connections that carry the most weight.
Calm
A wellness app that builds five daily return reasons from a single free check-in suite.
Canva
A design platform where the achievement system distributes verifiable credentials designed for LinkedIn.
Capybara Go!
A layered progression system where every session adds to multiple tracks simultaneously.
Chrome Valley Customs
A puzzle game where every match-3 coin is immediately converted into a named change on a 3D car the player is authoring.
Clash of Clans
A base-building game where Town Hall level is the gate to every other mechanic in the game.
FC Mobile
A monetisation system where the revenue mechanics are also the retention mechanics.
FIFA Panini Collection
A digital collectible system where the physical world is an integral acquisition channel.
FitOn
A fitness platform that front-loads its community identity before the user has done a single workout.
Fortune City
A budgeting app where the gamification is entirely free and the actual financial tools are behind the paywall.
Freeletics
A fitness coaching app that runs its lowest price past the user three times before the first workout.
Gymverse
A gym planning app where the paywall is a soft suggestion and the streak protection mechanic is unavailable when it would be most useful.
Insight Timer
A wellness system that uses behavioral science arguments to earn the commitment it then mechanizes.
Ladder
A fitness app where the coaching team is the product, not the workout library.
Liftoff
A strength training app where every muscle group has its own rank, and every logged set advances it.
Match Creek Motors
A puzzle game where the episode ends with a buyer negotiation instead of a reveal cinematic, making the player an active participant in the sale.
Royal Match
A casual system where the social mechanic surfaces exactly when the core friction becomes painful.